Certified Digital Marketing Professional

BACKGROUND

Digital innovations such as big data and analytics, cloud and mobile solutions, social media, and the Internet of Things are changing  the  dynamics  of  competition  across  industries. Business leaders know they must transform their organizations in response, but they do not know how. Having the right technologies in place is important, but not sufficient. The full benefits of digital transformation can only be   realized   through   a clear   understanding   of   digital technologies, a visionary   digital   strategy,   appropriate organizational change, and extensive capability building. We have designed  the Digital Marketing  syllabus to cover the aspects of Internet, Social Media and Mobile Marketing that we think are most relevant to the marketing mix for ‘Business to Business’ (B2B), ‘Business to Consumer’ (B2C) and ‘Not-for- Profit’ marketing, communications and PR. The   training   encompasses   the   channels,   platforms   and techniques  covered  over  the  intensive  4-day training  course should be at the core of any general marketing plan and form the foundation for digital marketing activity, whether in-house or outsourced to third party agencies and consultants. The American Academy certified tutors will work hard to share their  experience  and  expertise  in  the  time  available,  giving participants that a general overview of each aspect of Digital Marketing  and  sharing  techniques  and  strategies  that  the participants can implement effectively for business growth and development of business.

 

OBJECTIVES

After the completion of the training, participants are expected to  have  the  digital  business  transformation  insights  and capabilities such as:

1. Develop digital  marketing  strategy  that  leverages organization competitive advantage and preserves it for the future.
2. Adapt the structures and processes of the organization to take advantage of digital marketing opportunities and reduce digital threats.
3. Recognize new digital marketing technologies that will impact partipants’ business organizations.
4. Identify new products and markets that can be accessed.
5. Through digital marketing technologies.
6. Roll out the capability development process to support.
7. The digital  marketing  change  in  the  participants’

 

TARGET AUDIENCE

The Digital Business Transformation training and certification by International Board of Standards is designed for business and marketing leaders and senior managers from all business areas, such as marketing, operations, IT, and strategy, who wish to develop a strategic roadmap for digital business transformation in their organizations.

 

CONTENTS

1. Overview Of Digital Marketing
2. Briefings (Online Payments, Disability Web Access, Surveys & Forms, Affiliate & Voucher Marketing, Crowdsourcing)
3. Web Marketing
4. Search Engine Optimisation (SEO)
5. Online Advertising
6. Social Media Marketing (Facebook & Linkedin)
7. Mastering Google (AdWords Advertising, Analytics & Applications)
8. Micro Blogging – Twitter
9. Copy Writing For The Web, Social Media & Mobiles
10. Mobile Marketing
11. Email Marketing
12. Video & Audio (Podcasting) Marketing
13. Strategic & Action Planning
14. Presentations & Review
15. Case Study Presentations

 

INSTRUKTUR

Andika Bayu Saputra,S.Kom.,M.Kom.

And team.

 

INVESTASI DAN FASILITAS

• SERTIFIKASI AAPM
• Biaya Assessment $ 500 USD per peserta.
• Minimal kuota 1 peserta dan bisa request tanggal.
• Metode assessment dapat dilaksanakan secara online via Zoom/Google Meet,
• Sertifikat AAPM akan dikirimkan kepada peserta yang dinyatakan Lulus, dalam jangka waktu 1-2 bulan setelah assessment.

 

• OFFLINE TRAINING JAKARTA, YOGYAKARTA
• Rp 6.800.000 per peserta, minimal running 2 orang
• 2 hari full day (08:00 – 16:00 WIB)
• Lokasi: Hotel Asyana Kemayoran (Jakarta), Hotel El Royale (Yogyakarta)
• Include: meeting room, hard file & soft file modul training, hard file & soft file sertifikat training, souvenir, training kits, coffee break, dan lunch
• Exclude: akomodasi peserta pelatihan

 

• OFFLINE TRAINING BANDUNG, SURABAYA, DAN KOTA LAIN DI JAWA
• Rp 7.800.000 per peserta, minimal running 2 orang
• 2 hari full day (08:00 – 16:00 WIB)
• Lokasi: Hotel Kimaya Braga (Bandung), Hotel Midtown (Surabaya)
• Include: meeting room, hard file & soft file modul training, hard file & soft file sertifikat training, souvenir, training kits, coffee break, dan lunch
• Exclude: akomodasi peserta pelatihan

 

• OFFLINE TRAINING LUAR JAWA
• Rp 8.800.000 per peserta, minimal running 3 orang
• 2 hari full day (08:00 – 16:00 WITA/WIT)
• Lokasi: Hotel Ibis Kuta (Bali), Hotel Beverly (Batam), Hotel Lombok Raya (Lombok), dan lainnya
• Include: meeting room, hard file & soft file modul training, hard file & soft file sertifikat training, souvenir, training kits, coffee break, dan lunch
• Exclude: akomodasi peserta pelatihan

 

 

• ONLINE TRAINING
• Rp 3.800.000 per peserta, minimal running 1 orang
• 2 hari half day (08:00 – 16:00 WIB)
• Lokasi: Online zoom meeting/Google Meet
• Include: soft file modul training, soft file & hard file sertifikat training, pengiriman hard file sertifikat ke alamat peserta

INFORMASI PENDAFTARAN

In House Training lainnya yang beritanya dapat dilihat di link berikut=> In House Training

Untuk judul dan informasi online training, kunjungi juga website PT Expertindo lainnya di alamat www.e-trainingonline.com